Hospitality AI — built for UK restaurants

AI, voice & operations
intelligence — in one place.

Morag is the production voice ordering system on your line — orders, bookings, 24/7. Reco Genie insights adds restaurant operations intelligence when you want patterns from that traffic.

Hospitality AI in a practical sense: customer experience automation built on the calls you already get — not a generic chatbot bolt-on.

Why it matters

For takeaway businesses across the UK the economics match dine-in: every missed ring is often a competitor's order.

See how Morag fits your takeaway → Solutions hub →
Book a demo
Voice
Morag
Answers your line. Takes orders, handles bookings, never sleeps.
BI Insights · New
Reco Genie insights
Weekly venue reports: demand, local context, competitor signals.
Free report →
35p
per minute
24/7
always live
£0
monthly fee
Same day
setup
How Morag works
Four steps, zero drama
1
📞
Customer calls
Morag picks up instantly — no hold music, no voicemail, ever.
2
🗣️
Order taken
Reads your menu, handles modifications, upsells naturally.
3
🖨️
Ticket prints
Straight to your kitchen printer — no till integration needed.
4
📊
Insights grow
Reco Genie learns your demand patterns, upsell hits, local signals.
Reco Genie insights · New
Turn your call traffic into operational intelligence.
Weekly venue reports with 7-day demand forecasts, daily EOD learning, optional historical Excel/POS upload, local event signals, and competitor context.
Learn about BI Insights → Try a free report
📈 Demand forecasting
📍 Local event signals
🏟️ Match-day prep alerts
🔁 Repeat customer patterns
📋 Weekly venue report
🤝 Competitor context
📦 Upload ready
📅 Seasonal demand
Reco Genie insights · Marketing Intelligence
Know what to post, and when — before your competitor does.
Connect your Instagram and TikTok — you confirm they are yours before we collect anything. Then compare your performance with up to five nearby restaurants you pick, using only information already public. No auto-linked accounts, no guessed ownership and no access to private accounts.
See how verification works Try a free report
📱 Hashtag coaching
⏰ Best time to post
📊 Performance comparison
✅ Verified accounts only
📝 Weekly social brief
Who it's for
Works for every age, every venue
👴
Seasoned owners
Been running your restaurant for 20+ years? Morag fits straight onto your existing phone line — no new hardware, no IT team, no drama.
Plug & play
👩‍💼
Busy managers
Running a team means constant interruptions. Morag handles every inbound ring so your staff can focus on the kitchen and floor.
Less interruptions
🧑‍💻
Tech-savvy operators
Want the data too? Reco Genie insights gives you demand forecasts, competitor signals, social performance coaching, and weekly intelligence — exportable and actionable.
Data-driven
🆕
New to the industry
Just opened? Morag starts answering from day one and learns your menu fast — you focus on the food, she handles the phones.
Day-one ready
Pay-as-you-go pricing
35p
per minute of connected call time
Early access bonus: +£10 free credit on your first wallet top-up of £20 or more.
  • Min top-up: £20
  • Balance never expires
  • No monthly fees
  • Real-time balance tracking
  • Use across all Morag features
  • GDPR compliant · UK registered

Example: £50 top-up + £10 bonus = £60 credit ≈ 171 minutes of call time.

FAQ
Questions everyone asks
How does Morag answer my phone? +
We set up call forwarding on your existing number — nothing changes for your customers. Morag answers, takes the order, and sends it to your kitchen. You keep full control.
Do I need new hardware or a new number? +
No. You keep your current phone number. No new handsets, no IT setup. Most venues are live the same day they sign up.
What if a customer asks something unusual? +
Morag handles orders, bookings, menu questions, and opening hours. If a customer goes outside that scope, she politely says so and can transfer the call to your staff.
Is it suitable if I'm not tech-savvy? +
Absolutely. You upload your menu, set your hours, and we handle everything else. No dashboards required — though they're there if you want them.
What is Reco Genie insights? +
It's the analytics layer on top of Morag. You get weekly venue reports: demand forecasts, local event signals, upsell performance, and competitor context — all from your actual call traffic.
Is my data safe and GDPR compliant? +
Yes. Reco Genie Ltd is registered in the UK. All data is encrypted with bank-level SSL. Payments go through Stripe. We never sell your data.
What does 35p per minute actually cost me? +
A typical phone order takes 2–4 minutes, so 70p–£1.40 per order. Compare that to a missed order worth £15–25, or staff time on the handset. The maths works clearly in your favour.
Can I try before committing? +
Yes — try Morag right in your browser on this page. No sign-up needed. For Reco Genie insights, we offer a free venue report so you can see your data before paying anything.

Your phone line is leaving money on the table.

Join the waitlist or book a 15-min demo — we walk through Morag with your actual menu and hours.

Join waitlist ↗ Book a demo Try free BI report
Home

AI voice agent for UK restaurants & takeaways — miss fewer phone orders

Reco Genie sits where AI, voice and operations intelligence meet for UK restaurants and takeaways: Morag is the production voice ordering system on your line — orders, bookings, 24/7 — and Reco Genie insights adds restaurant operations intelligence when you want patterns from that traffic. It is hospitality AI in a practical sense: customer experience automation built on the calls you already get, not a generic chatbot bolt-on.

For takeaway businesses across the UK the economics match dine-in: every missed ring is often a competitor’s order.

See how Morag fits your takeaway or restaurant · Solutions hub

Try Morag now

Speak to Morag in your browser — ask about the menu, place an order, or make a booking. No sign-up needed.

No sign-up · Works in browser
Book a demo Join waitlist

Book a demo — email us for a walkthrough with your team. Join waitlist — we keep you posted on early access and pilots.

Owner app (Android)

We are testing a simple Android app internally for early access — it is not on the Play Store yet. Ask us on a demo call or join the waitlist if you want to hear when it opens more widely.

Join waitlist Book a demo Email us

How Morag Handles Your Orders Today

Orders can go straight to your kitchen printer — no till link-up required to get started.

📞

1. Customer Calls

Morag answers instantly, 24/7, never letting a call go to voicemail.

🗣️

2. Smart Interaction

Naturally handles orders, bookings, and questions with human-like flow.

📋

3. Order Confirmed

Morag confirms items, applies consistent upselling, and prints directly to kitchen.

📊

4. Learning & Growing

Reco Genie learns from every interaction to recommend smarter revenue actions.

Where Reco Genie comes in: After Morag handles calls, Reco Genie analyzes upsells, repeat patterns, event-based behaviors and customer preferences — to recommend smarter revenue actions over time.

Morag — voice ordering for UK hospitality

Morag, your Digital Assistant

Morag handles your orders and customer calls professionally, so you're free to focus on the kitchen. She never sleeps, never has a bad day, and never misses a call.

Menu Integration

Morag reads your restaurant menu to customers, provides detailed descriptions, suggests popular items, and handles complex order modifications.

Voice that fits your brand

We help you pick a voice style that suits your restaurant — friendly takeaway tone or something more formal.

Reco Genie insights

Understand demand and patterns alongside Morag — explore Reco Genie insights (demo reports you can try with your venue).

Two parts, one company

Morag is the product your customers speak to on the phone. Reco Genie Ltd is the UK company behind it. Reco Genie insights helps you read demand and location context (you can try the demo reports for your venue).

Morag

Voice ordering

The AI voice agent your customers speak to on the phone for calls, orders and bookings.

Try Morag
BI Insights · New

Weekly intelligence

Venue reports for demand patterns, local context, competitor signals and weekly operational priorities.

Product overview · BI Insights · BI dashboard · FAQ

Want a scripted walkthrough? Button demo · Text chat demo. Demos are samples — real performance depends on your menu and hours. See our privacy policy for how we handle data.

Advisory estimator · not a guarantee

What is your phone line actually worth?

Weekly numbers in £ — missed orders, staff time on the handset, or a quick combined view. Illustrative only. Morag is billed at 35p per minute (£0.35) of connected call time — see Pay-as-you-go pricing below. For venue-level reports, try Reco Genie insights.

rings
estimate
%
£ AOV
£
Weekly
—

Monthly
—

Context
—

Not financial or tax advice. Missed-call revenue assumes the same order rate as answered calls. Morag pricing: 35p per minute of connected time (£0.35) plus wallet rules above. Live voice is delivered securely through the Morag service.

Morag Pay-As-You-Go Pricing

Simple, transparent, flexible pricing

Full call handling for less than the price of a coffee.

1 minute = 35p
  • ✓Minimum Wallet Top-up: £20
  • ✓Professional rate: £0.35 per minute
  • ✓No maximum limit - add as much as you need
  • ✓Wallet balance never expires
  • ✓Use across all Morag features
  • ✓Real-time balance tracking
  • ✓No monthly commitments

Early Access Bonus

+£10.00 FREE Bonus

Sign up today and get £10.00 bonus balance applied to your wallet automatically

Example: £50 Wallet Top-up

You pay: £50.00

Wallet Balance: £50.00

Call time: ~142 minutes

Early access bonus: +£10.00 bonus balance

Total Wallet Balance: £60.00 (~171 minutes of call time)

Frequently Asked Questions

Everything UK restaurant owners ask about Morag

Morag is an AI voice agent that connects to your existing restaurant phone line. When a customer calls, Morag answers naturally, takes their food order using your actual menu, suggests add-ons to increase order value, and confirms everything before sending it to your kitchen. She handles multiple calls simultaneously, so you never miss an order during peak hours.

Yes. You keep your original restaurant phone number. We set up call forwarding so Morag answers on your existing line. Your customers won't notice any change in the number they call — they'll just get faster, more consistent service every time.

Morag uses a simple pay-as-you-go model starting from £0.35 per minute. There are no monthly subscriptions or hidden fees. You top up a wallet and only pay when Morag handles a call. Most restaurants spend less than hiring a part-time phone operator, while capturing every order 24/7.

Morag is designed to handle standard restaurant interactions — orders, bookings, menu questions, and opening hours. If a customer asks something outside her scope, she politely lets them know and can transfer the call to your staff. You stay in control at all times.

Yes. Reco Genie is a UK-registered company and fully GDPR compliant. All data is encrypted using bank-level SSL. We do not store sensitive payment information — payments are handled securely via Stripe. Customer call data is processed in accordance with UK data protection regulations.

Setup takes minutes, not days. You upload your menu, configure your business hours, and connect your phone line. No new hardware, no complex integrations, no IT team required. Most restaurants are live the same day they sign up.

View all FAQs →

Ready to Automate Your Restaurant?

Join the waitlist or book a short demo — we walk you through Morag for your menu and phone setup.

Join the Waitlist Email Us

Direct Support:

hello@recogenie.com

Contact: hima@recogenie.com

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