Promotional Intelligence

Know what to promote.
Know when to promote it.
And know when not to.

Connect expected demand with available local, customer and marketing context before deciding whether a promotion is useful.

Illustrative intelligenceWeekly decision view
Tuesday · Quiet windowPromotion may help

Lower expected demand creates a clearer window for a focused test.

Consider a measured offer

The restaurant problem

A campaign is not useful
just because it exists.

Discounting into an already strong window can give away value. Promotional Intelligence separates the opportunity from the asset and keeps the decision grounded in available evidence.

Should we promote?Check whether a genuine opportunity exists.
When?Connect the idea to the relevant operating window.
How aggressively?Choose an occasion, message or offer that fits the evidence.

What we watch

Context before
campaign creation.

No single input is mandatory. The decision uses the evidence that is available and remains explicit when evidence is limited.

01Marketing opportunities

Relevant message gaps or occasions.

02Sales + forecast

Whether the operating window needs support.

03Local context

Events, weather and daypart relevance.

04Competitor activity

Visible offers and positioning where available.

05Customer themes

Review and social evidence that may shape the message.

Example intelligence view

Three days.
Three different decisions.

Select an illustrative day to see why “do not discount” is sometimes the most useful promotional decision.

ContextQuiet early-evening window

Available operating context suggests a measured promotion may help.

DecisionPromotion may help

Test a focused message or offer rather than a permanent discount.

From decision to usable asset

Promotional Intelligence
is not Create.

The intelligence layer decides whether, when and what kind of promotion fits. Create turns an approved decision into campaign copy and a generated asset that can be reviewed, regenerated and reused.

Marketing signalMatch-day sharing may be relevant.
↓
Promotional decisionOccasion-led message. No blanket discount.
↓
CreateGenerate campaign copy and creative.
↓
Illustrative campaign assetMatch-day
sharing menu
Review before use

Connected intelligence

A message opportunity
still needs a decision.

Marketing, forecast and local context can contribute independently. Promotional Intelligence evaluates the available combination before Create produces an asset.

MarketingSales + ForecastLocal contextCompetitorReviews + Social
Decision layerPromotional IntelligenceShould we act? When? How aggressively?
Asset layerCreateGenerate, review, refine and reuse.

Evidence before assumption

Promotional context.
Not a guaranteed result.

Public and restaurant evidence depends on availability, freshness and selected-location context.

Website examples are illustrative decisions, not live restaurant forecasts or promised campaign outcomes.

Explore another intelligence layer

Promote with
more context.

See how Reco Genie connects evidence to a practical promotional decision.