Social Intelligence

See what people are talking about — not just what you post.

Reco Genie looks at your public Instagram, Facebook and TikTok activity alongside relevant competitor and local restaurant activity to show what topics are appearing, what is changing and what you may not be talking about yet.

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Social feed → pattern → marketing gapIllustrative intelligence

Instagram

3 nearby restaurants

posted Reels about kids' meals or family offers this week.

Kids eat freeFamily sharing mealWeekend family offer

Facebook

2 public weekend offers

Two nearby restaurants are promoting family offers for the weekend.

Family meal dealSunday family offerSchool-holiday offer

TikTok

More recent activity

Short-form food videos around family meals and sharing dishes are appearing more often.

Family mealsSharing dishesShort-form food video

Pattern found

A pattern is forming.

Family-focused dining is appearing across several recent public sources.

InstagramFacebookTikTok

Your recent posts

Lunch. Delivery. New menu item.

These are the main themes in your recent public posts.

LunchDeliveryNew menu item

What you're not talking about

Family dining

Your recent public posts do not currently focus on families or kids' offers.

Social found it → Marketing explains it

Promotional Intelligence

Should an offer run now?

Check quieter periods, expected demand and local activity before recommending action.

Keep watchingChange the messageTest an offer

Create

Turn the idea into something useful.

Campaign image, caption, call to action and hashtags. Reco Genie can also help plan a Reel concept; it does not claim to generate the video.

Image · caption · CTA · hashtags

Select a platform to pause the story and read that source.

What we can look at

Public activity,
explained by platform.

Reco Genie uses configured public profiles and recent public activity where available. It does not access private messages, private account analytics, ad-manager data or conversion tracking.

Instagram

Public posts and offers

Restaurant promotions
Relevant event or activity posts
Recent posting activity
Public offer wording

Example: nearby restaurants promote family offers for the weekend.

TikTok

Public short-form videos

Themes and topics
Recent posting activity
Visible public engagement where available
Directional changes in activity

Example: more recent videos appear around family meals and sharing dishes.

How recent is the information?

How much recent
information we found.

If an account has not posted recently, Reco Genie should show that clearly instead of inventing a trend. Dates are shown when the source provides them.

Plenty of recent activity

Several recent public posts across confirmed profiles.

Some recent activity

Useful activity exists, but the sample is smaller.

Not enough recent posts yet

Keep watching before treating this as a pattern.

Nothing recent to analyse

No recent public posts were found. We'll tell you.

Brand vs branch

A brand post doesn't automatically describe one branch.

A national Instagram or Facebook account can help show what the wider brand is promoting. Reco Genie keeps that separate from what is actually happening around the selected restaurant.

Wider brand accountWhat the national brand is promoting.

Selected restaurantWhat is happening around this location.

Social differentiator

We don't just count followers.

Follower counts tell you the size of an account. Reco Genie looks at what is being posted, which topics keep appearing, how recently accounts are active and what relevant competitors are doing around you.

What's being postedWhat's changingHow recent it isWhat competitors are doing

Connected intelligence

One change can become
a useful decision.

A social pattern is only the start. Reco Genie connects it to the rest of the restaurant before suggesting action.

Social IntelligenceInstagram, Facebook and TikTok show more recent public activity around family dining.

↓

Marketing IntelligenceYour recent posts mainly focus on lunch and delivery.

The missing message: you're not currently talking to families.

↓

Promotional IntelligenceChecks expected demand and local activity before suggesting whether a family offer makes sense.

↓

CreateTurns an approved idea into a promotional image and usable campaign copy.

Social + competitor

A nearby restaurant starts pushing kids' meals heavily on Instagram. Competitor Intelligence can use that as part of the competitor picture.

Social + marketing

Several public sources focus on family dining while your posts do not. Marketing Intelligence can flag the missing message.

Marketing + promotional

There may be a message worth testing. Promotional Intelligence checks whether the timing actually makes sense.

Promotional + Create

Once you choose to act, Create can help produce the approved campaign assets.

Important

Not every change needs a campaign.

Sometimes the right next step is to keep watching, change what you talk about, respond to a competitor, or do nothing.

Keep watchingChange the messageRespond to a competitorDo nothing

What Reco Genie could suggest

Tuesday and Wednesday are quieter than the weekend.

Family-related public activity is increasing.

Your recent marketing does not include a family offer.

Possible action

Test a kids' meal offer

Kids eat free with a full-price adult main during selected quieter periods.

Illustrative example — not a default Reco Genie business rule.

Reco Genie Create

Turn the idea into
something you can use.

The current Create product supports a generated campaign image, caption, call to action and hashtags. Reco Genie can also help frame a Reel idea as a concept to brief or film; it does not claim to generate the video.

InputKids meal offer
Tuesday–Wednesday
Family audience

→Create→

Current outputCampaign image
Caption
Call to action
Hashtags

Promotional image

Generate a social image around the approved promotion or message.

Kids eat freeTue–Wed

Reel idea

Create a short-form video concept for Instagram, Facebook or TikTok.

Family sharing dishHook → food reveal → offer end card

Caption + offer copy

Generate the caption, call to action and hashtags for the campaign.

Make midweek family dinner easier.Caption · CTA · hashtags

Explore another intelligence layer

Competitor Marketing Review Social Promotional

From what's being posted
to what you could try.

Public profiles and public activity only. No DMs, private account analytics, ad-manager data or conversion tracking.