Terms & Conditions
These Terms & Conditions apply when you use the Reco Genie website, request a Free Report, create or use a Reco Genie Insights account, purchase a subscription, enable continuous intelligence features, connect supported business systems, or participate in Morag limited early access.
Reco Genie Ltd is a UK registered company. Companies House number 16456404.
Website and account use
You must provide accurate information, protect credentials, follow branch permissions and use Reco Genie lawfully. Owners and administrators are responsible for access they grant. We may apply proportionate verification, rate limits or security controls.
Free Report
A Free Report is a point-in-time business and location intelligence snapshot. It may use requester-supplied information and permitted public, licensed or third-party business signals, including location, competitors, reviews, events, weather and local demand context.
- It may contain estimates, classifications and AI-assisted summaries.
- It does not guarantee revenue, orders, demand, footfall, market share, customer behaviour or future performance. Check important decisions independently.
- User-entered figures are unverified report inputs and are not automatically added to EOD, verified POS records or audited financial data.
- Requesting a report does not create a paid subscription. Marketing is optional.
Eligibility and misuse
A successful report may make the same company ineligible for another for a rolling 30-day period. Failed or abandoned attempts do not begin that period. Do not impersonate a business, evade limits or use company information dishonestly. Public company information does not prove authority.
Free Report controls
Company information and Companies House numbers
You must be authorised to use submitted company information. A Companies House number may help identify a company but does not establish ownership or authority.
Free-report availability
The rolling 30-day restriction and proportionate security or abuse controls apply to successful reports.
Information entered by the user
You are responsible for checking the accuracy and authority of business and operational inputs.
No automatic subscription or marketing
A Free Report remains separate from paid Insights, and optional marketing does not affect report delivery.
Reco Genie Insights
Paid Insights may provide ongoing restaurant intelligence and enabled monitoring. Depending on subscription, branch setup, enabled features, connected systems, sources and evidence, this may include forecasts, local demand, events, weather, sports, reviews, Customer Voice, competitor and market changes, branch operations, historical information, menu or product performance, connected POS information, recommendations and AI-assisted explanations. Every feature is not available for every restaurant.
Continuous Intelligence & Monitoring
When an authorised account user enables a continuous intelligence feature, Reco Genie may periodically collect, receive, compare and analyse permitted information about the selected branch and relevant market. This may include menu and price changes, public promotions, competitor status, reviews, public-web signals, demand and events.
Monitoring is not real-time unless expressly stated. It may be delayed, incomplete, interrupted or affected by source changes. We may reasonably change frequency, coverage, source or collection method for reliability, legality and cost control.
Monitoring Controls
Authorised owners or administrators may enable or disable supported branch monitoring. Their instruction authorises the selected service for their account. A customer's instruction to monitor a competitor does not grant Reco Genie ownership of, or rights in, that competitor's website, content or data. Reco Genie independently applies law, source and contractual restrictions, licensing requirements and technical-access limitations.
Competitor Watch Lists
Current plans may permit monitoring of up to five competitor locations per branch. Limits may vary by subscription or product configuration. Entries are location-specific because brand locations can have different menus, prices, promotions, hours and delivery arrangements.
Public Market & Competitor Information
We may analyse permitted public or licensed business names, locations, categories, hours, status, displayed menus and prices, menu categories, promotions, delivery or collection availability, reviews and public-web facts.
Reco Genie does not access private competitor accounts, passwords, analytics, messages, sales data, POS systems or non-public dashboards without lawful authorisation from the relevant owner. Restricted or private third-party information is not represented as part of competitor intelligence.
Public Website, Menu & Price Observations
We may periodically analyse permitted public webpages to derive factual observations and changes, such as item name, category, displayed price, bundle or offer, availability, identifiable channel, source and date. Prices and menus vary by branch, time, channel, location, delivery platform, promotion and availability. Observations are point-in-time and may change without notice.
Coverage
We do not guarantee every competitor, item or promotion will be detected; that prices or status remain current; that public data stays available; or every cycle succeeds. We may skip or stop an inaccessible source, use another permitted source, show limited evidence or remove a feature.
Competitive Comparisons
We may classify businesses as direct competitors, adjacent competitors or local demand businesses using available characteristics. These are analytical estimates, not statements by those businesses. Scores, advantages, threats and opportunities support decisions and do not establish market share, lost customers, causation or sales impact without adequate evidence.
Business status
Status intelligence may identify newly detected, temporarily closed, reopened or permanently closed businesses when supported. A first-detection date is not necessarily an opening date; we use “newly detected” unless an opening date is independently supported.
Customer Voice and Around the Web
Customer Voice
Customer Voice may analyse public reviews for recurring topics, sentiment, activity and possible issues. Samples may be incomplete, false, outdated or unrepresentative. Classifications are analytical outputs and do not represent what all customers think.
Around the Web
We may analyse permitted public web, news, forum and social material for visibility, themes, topics, promotion mentions and changes. Coverage is not comprehensive and excludes private social data. We minimise unnecessary identification. Where public information concerns individuals, our Privacy Policy applies.
Third-party Sources and Historical Intelligence
We may rely on service providers, licensed datasets, public sources and connected systems. We do not control their accuracy, coverage, update frequency, terms, availability or continued access.
Where permitted, we may retain normalised observations and derived intelligence to identify rating, review, price, menu, promotion, status and local-market changes. Historical observations reflect information available at the time and are not rewritten to appear current.
Connected Systems and POS
You warrant authority to connect POS, delivery or business accounts, upload sales, provide branch data, invite staff and enable integrations. Do not connect another business's private account without authority.
An authorised connection may supply sales totals, orders, item summaries, hourly or daypart data, refunds and channel information for reconciliation, forecasting, menu intelligence, analysis and recommendations. Connections may be disabled; imported information remains subject to retention rules.
AI-Assisted Intelligence
Automated systems and AI may summarise data, classify signals, identify patterns and generate explanations or recommendations. Outputs may be wrong and do not make decisions for the restaurant. Management remains responsible for staffing, pricing, stock, food safety, allergens, employment, finances and legal compliance. Reco Genie does not provide legal, tax, accounting, employment, food-safety, investment or financial advice.
Morag Limited Early Access
Morag is currently offered only as a limited early-access product or experience. Access may require application, approval, deployment review and restaurant configuration. Functionality varies between participants.
Possible deployment discussions may involve voice interaction, restaurant information, telephony, orders, bookings, menus and operating rules. Discussion or setup does not mean every capability is available, production-ready or guaranteed. The browser experience is an experimental product demonstration and does not guarantee a deployment.
Early-access functionality may change, be limited, interrupted, withdrawn, contain defects or differ from demonstrations. No service-level commitment applies unless agreed in writing. Where an approved deployment processes or records voice or audio, additional privacy, notification and deployment requirements may apply.
Beta Features and Service Changes
Beta, preview and experimental features may change, be removed, have limited support or produce incomplete results. We may reasonably change sources, monitoring coverage or frequency, and third-party-dependent features because of availability, law, licensing, security, commercial viability or product development. Material paid-service reductions remain subject to contractual and legal obligations.
Acceptable Use
Do not harass or impersonate businesses, seek private competitor information, profile or discriminate unlawfully, circumvent source restrictions, unlawfully republish protected content, interfere with security, evade controls or present estimates as verified facts.
Intellectual Property
Subject to third-party rights, Reco Genie owns its software, interface, report presentation, analytics methodology, derived models, scoring framework, proprietary generated intelligence and branding. Customers retain rights in information they lawfully provide. Nothing transfers third-party website, menu, review or competitor material. Reports are for authorised internal business use unless agreed otherwise.
Accuracy of Market Intelligence
Intelligence represents information observed or derived at particular times. Public information may be incorrect, outdated, incomplete, duplicated, misclassified or later changed. Verify commercially significant decisions. We may correct, mark disputed or remove information where appropriate.
Customer Responsibility
Reco Genie is a decision-support system. Customers must validate significant pricing, staffing, employment, food-safety, allergen, purchasing, stock, supplier, financial and legal decisions.
Subscription, Suspension and Availability
Charges and renewal terms appear at checkout. We may reasonably suspend a source, monitored competitor, monitoring feature or account because of a legal complaint, restriction, security, abuse, non-payment or suspected unlawful use.
Limitation of Liability
Subject to applicable law, Reco Genie is not responsible for indirect or consequential loss, lost profit or opportunity, loss solely from reliance on an estimate or recommendation, third-party inaccuracies or service interruption. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited. Any separately agreed commercial cap is not replaced by this section.
Corrections and Complaints
For materially inaccurate competitive information, email hello@recogenie.com. We may review evidence, correct or mark information disputed, disable a source or remove outdated information. A request does not require deletion where lawful retention applies.
Changes to These Terms
We may update these Terms as services change and will provide appropriate notice of material updates. Acceptance evidence remains associated with the version accepted at the time.