Frequently Asked Questions

Answers on Morag, Reco Genie Insights, and UK setup. Morag handles calls and orders. Insights is the separate operations workspace for planning revenue, staffing, stock, reviews, and competitor activity.

Reco Genie, Morag & insights

Reco Genie is the UK company. Morag is our live voice product that answers your restaurant phone, takes orders, and handles bookings. You buy and run Morag; Reco Genie is who builds and supports it.
Reco Genie Insights is a restaurant operations workspace that combines branch trading data with verified public signals. It explains what changed, why it matters, and what to do next across revenue, staffing, stock, reviews, and competitors. It works independently; Morag activity can enrich it when connected.
Join the waitlist if you want product updates and early-access news without a call. Book a demo (email us) if you want a walkthrough with your menu and phone setup questions answered in one go. Many teams do both.

Getting Started

Morag is a voice AI agent that connects to your restaurant's phone line. She answers calls naturally, takes orders, handles table bookings, and answers common questions using your menu and business data.
No. Morag is a cloud-based solution. We can set up call forwarding from your existing business line or provide a dedicated local number.

Features & Accuracy

Morag captures structured orders reliably for standard menu items and confirms details verbally. For highly complex or unusual requests, calls can be transferred to staff.
Yes. Morag can handle multiple inbound calls concurrently without placing customers on hold.

Pricing & Billing

Our pricing is pay-as-you-go based on a professional per-minute rate. You top up your wallet balance, and costs are deducted only when Morag handles a call. There are no monthly subscription fees or hidden costs.
Basic setup is free. We help you upload your menu and configure your business hours. Deeper till or POS connections are discussed on a case-by-case basis when they are available for your setup.

Reco Genie Insights

Reco Genie Insights is the operations intelligence product. Morag handles calls; Insights helps operators understand today, the week ahead, performance evidence, and market movement.
No. Morag uses the pay-as-you-go wallet for connected call time. Reco Genie Insights is separate from the Morag wallet. Start with the free venue report or create an account to review access for your branches.
Yes. The BI tool offers one free venue report so you can see the style of intelligence before creating an account. After that, a paid account unlocks weekly reporting for the selected branch or branches.
A weekly report can include branch context, demand indicators, local event and landmark signals, weather and fixture context where available, review and competitor movement, operational pressure notes, and a short list of suggested priorities for the week.
No. Reco Genie Insights is advisory intelligence, not financial, tax, legal or guaranteed forecasting advice. It helps restaurant operators ask better planning questions and spot patterns earlier.
The free report combines publicly available venue/location information with the operating inputs you enter for the report. Paid weekly reporting can use branch selections and weekly business inputs you provide. We avoid unnecessary storage and keep the workflow aligned with UK GDPR and EU GDPR principles.

Historical data & forecasts

Admins upload Excel (.xlsx) or CSV with branch, business date, and total revenue columns. Download the sample template from BI Settings → Historical Data or from the sample file. Only the Daily Sales Upload sheet is imported.
Reco Genie saves daily actuals, updates busyness learning and day attribution, queues weather/fixture/calendar enrichment, and uses the patterns in your 7-day forecast when the Historical Data add-on is enabled.
Where a supported POS connection exists, admins can fetch the last 12 months from Settings → Historical Data. Morag voice ordering still prints to the kitchen; the sales-history connection belongs to Reco Genie Insights and is not a universal Morag till integration.
Forecasts blend your weekly baseline, public location signals, daily EOD learning, and — when available — historical signal matches. Accuracy improves as you submit EOD and optional history; Reco Genie Insights is advisory, not guaranteed financial advice.

Integration & Technical

Morag prints orders to your kitchen printer without till integration. Reco Genie Insights can connect to supported sales systems for historical sales and optional nightly EOD sync — ask during a demo which connections fit your venue.
We do not yet have multiple languages available, but our app provides the capability to support multiple languages if needed. This feature can be enabled based on your requirements.
Morag is the voice application used today. Reco Genie is the recommendation and intelligence system operating behind Morag and will power additional channels over time.

Security & Reliability

Yes. We are GDPR compliant and use bank-level encryption (SSL) for all data transmissions. We do not store sensitive payment information on our servers; payments are handled via Stripe.

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